

This space gives you 120 characters to describe to the LinkedIn world who you are and what you do. Your LinkedIn headline is the text that appears under your name on your profile page.

You might not even know what a LinkedIn headline is, but that’s okay.

Ladders spoke with Biron Clark, who was named one of the Top Voices in Job Search & Careers in 2019 by LinkedIn, to find out exactly what to include (and what not to include) to make your LinkedIn headline stand out amongst the crowd. Like your resume, crafting the perfect LinkedIn profile is a constant work in progress. There’s one bit that you might not have even known you could, or should, change: your LinkedIn headline.
